It has become a year-end tradition for the Pantone Color Institute to publish forecasts of trending colors throughout the New Year. Last December, Pantone announced coral as a color to liven up 2019. Pantone refers to the marine life that is currently under threat, the coral reef, and therefore calls this orange shade of reddish a living coral.
There are several reasons Pantone chose coral in 2019. The brilliance of coral colors reflects the expression of warmth, providing comfort and optimism in a changing environment.
Coral colors are here to reinforce the digital technologies that are increasingly influencing and reshaping the social relationships that exist in the interactions of modern society, especially the patterns of human interaction today.
Through the philosophy of coral reefs floating in the sea, it is hoped that the connections that exist between humans will not end in the digital world.With a light impression Playful Displayed in coral, you can always open as wide and deep connections as possible. The color of coral is also expected to be a symbol of unity.
"In the midst of confusion, we are looking for something that can regain human values. We need a color that feels comfortable. A" not too heavy "coral color can be applied everywhere. Yes, this color makes us happy, "said Pantone's deputy director, Laurie Pressman.
However, environmental issues are the number one consideration for Pantone when deciding on a coral color to choose for this year.
"Environmental issues are the focus of attention this year. The beauty of coral color is certainly eye-catching, but the most important thing is how to maintain this natural beauty. Coral reefs are mostly It is the basis of the life of marine life, where the beauty of coral reefs gradually disappears. "
This isn't the first time Pantone has raised a similar issue as a form of activism since its regular annual release. Two years ago, Pantone designated Greenery as the color of choice in 2017. Wildfires and increased methane emissions on Earth were the environmental problems Pantone described in this light green color.
However, 2019 colors are not warmly welcomed by everyone, so it seems Pantone's move to include the issue of damage to reefs when choosing coral colors. Many environmental observers, journalists, designers and architects consider Pantone to be very naive and too distant.
As Christina Kauterucci said when responding to the pressman's statement in the article The 2019 Color of the Year is the latest hilarious misfire in the history of Pantone's nasty awakening attempts. "The damage to coral reefs is not a joke. How can we deal with it" lightly "? "
Designer consultant Michelle Ogundehin also responded cynically about this. He stated in Dizen's opinion that the choice of coral color and the inclusion of environmental issues was just a strategy. marketing Just to bring out the inferior image of a company as big as Pantone.
In addition, Pantone refuses to mention this year's color release as a forecast for 2019 color trends. This is because the colors Pantone chooses each year often affect a variety of industries, including marketing, fashion, furniture, and home. To interior and technology. Products in the colors Pantone chooses are the most popular items among trend followers and are often of high selling value.
Pressman emphasized that choosing a coral color is an introspection to see and remember what happened today. Because the color of coral was actually ubiquitous throughout 2018. For example, last year, leading tech company Apple released a variation of the iPhone XR covered with a coral-colored touch.
Even in the interior world, the color of coral is no longer unique, and it is often used in the work of various world-class designers. Still, like most other bright and striking colors, coral is not easily applicable to any internal element.
Coral tends to get a lot of attention, you need to be wise in determining matching colors to produce a harmonious color combination. The superiority of the coral color in the room also has the effect of getting tired. If you are interested in using coral, choose it as an element of decoration.
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